The Firm

Areal Equity Pte. Ltd. is a Private Equity Real Estate (PERE) investment advisory firm. Our business is to provide both direct and fund management services to accredited investors, principally institutional clients, family offices, and high net worth individuals, for direct and indirect investments in real estate within Asia Pacific.


Multi-Strategy Portfolio Diversification

Multiple investment and strategy types in the form of debt or equity with the potential to achieve superior coupon and/or profit returns.


Information Arbitrage

Information on large real estate transactions tends to be non-transparent with accessibility limited to established local relationships. Areal, through its networks, will arbitrage on such information by accessing, extracting, and capitalising on these opportunities.

Select Partnerships

Areal forms investment partnerships only with highly reputable developers, owners and institutions with excellent credentials to ensure favourable returns and risk minimization.


Specialist Due Diligence

We conduct thorough research, rigorous analyses, and have a deep understanding of legal and financial structures & issues. Our close and extensive relationships with industry specialists provide unique strategies and insights that allow for improved results.


Active Management

The team directly manages the day-to-day management and monitoring of the funds and we invest our own capital to align ourselves with investors.

The Founders

Dr. Wong Kien Keong


Dr Wong specialises in strategies, funds, mergers, acquisitions & disposals. He will be based in Singapore as a fund manager of real property investments for the Areal Equity group. He previously practised law for over 30 years, 29 of which was with Baker & McKenzie. He was Chairman of its Asia Pacific Regional Council between 2003-2005 and Chairman of its member firms in Singapore, Indonesia & Malaysia between 2001-2002 and 2012-2015. He also founded two local law firms in Singapore and Malaysia respectively. Dr Wong helped found and lead the Venture Capital & Private Equity practice of Baker & McKenzie in the Asia Pacific and then globally.

His legal practice experience included M&A, private equity, tax & trade treaties, FDI, joint ventures, and fund management. He specifically advised several real property legal matters relating to acquisition and disposal of commercial and industrial real properties and hotels in Singapore and Malaysia. He has published on tax, transfer pricing, transfer of assets, investments, merger & acquisitions, e-commerce, and environmental pollution control matters. Dr Wong’s education includes degrees from Oxford University in law (BA & MA), Chemical Engineering (SB & SM) and Management Science (SB) from MIT and the Imperial College of Science & Technology, University of London (Ph.D. & DIC).

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Dr. Wong Kien Keong


Suffian Wyng


Suffian was previously an Investment Manager at a Melbourne based fund management firm with more than A$100M of Assets Under Management and was a Senior Investment Executive with MAA Insurance (now Zurich Insurance), managing a RM$6B fixed income portfolio. His recent experiences include a role as municipal valuations manager at Opteon Property Group, specialising in commercial, industrial, petrochemical, and residential developments. He was part of the Municipal Valuers Shopping Centre Advisory Group which was instrumental in recommending valuation reporting standards for shopping centres. Suffian has has been involved the property sector for 10 years with more than 6 years of experience in funds management encompassing property, equity, and fixed income investments.

His capabilities include financial analysis, feasibility modelling, valuations advisory, and due diligence. He holds a Master of Business (Property) from RMIT, a Banking & Finance degree from Monash University, and is an Asian Institute of Chartered Bankers (AICB) Certified Financial Markets Dealer.

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Suffian Wyng


Our Advisers

The team is additionally supported by Advisors who are highly experienced, well-known individuals in the financial industry within their respective jurisdictions

Datuk Ali Abdul Kadir

Datuk Ali currently holds several positions including Chairman of Jobstreet Corporation Berhad, ENRA Group Berhad and Privasia Technology Berhad, and Board Member of Labuan Financial Services Authority, Ekuinas, Glomac Berhad and Citibank Berhad. He was also a member of the Advisory Panel of Companies Commission of Malaysia’s Academy and Universiti Malaya’s Business and Accounting Faculty.

He was formerly the Chairman of the Securities Commission of Malaysia and Executive Chairman and Partner of Ernst & Young Malaysia and its related firms. His previous international roles included being the Chairman of the International Organisation of Securities Commissions’ (IOSCO) Asia Pacific Regional Committee and the Islamic Capital Market Working Group, as a member of its Executive Committee.

Dato’ Yusli Mohammed Yusoff

Dato’ Yusli currently serves as an independent non-executive director of YTL Power International Berhad, Mulpha International Berhad and Mudajaya Berhad (Chairman) respectively. He is also the Chairman of Esperanza Management Advisers, board member of AirAsia X Berhad and Westports Holding Berhad. Dato’ Yusli was previously Chairman of Pelaburan MARA Berhad.

From 2004 to 2011, he served as CEO and Executive Director of Bursa Malaysia Berhad (the KL Stock Exchange), where he led the listing of Bursa in 2005. He also led alliances through international partnerships with Chicago Mercantile Exchange and FTSE.


We believe that the convergence of four key growth drivers — a flourishing middle-class, swelling consumer demand, rapid urbanisation and gentrification, and strengthening domestic business growth — has and will continue to transform the real estate landscape in the region. This creates great investment opportunities with superior returns.

Flourishing middle-class

Asia Pacific’s growing middle class demographic trend is anticipated to be a strong demand driver for real estate across a wide range of property types, from new apartments in urban centres to grocery-anchored retail assets in non-central business district locations.

Swelling consumer demand

By 2030, there is anticipated to be a six-fold increase in Asia's middle class from 500 million people to 3.2 billion people. Asia's portion of the global middle class is projected to increase from 30% currently to 64% by 2030 and account for more than 40% of global middle class consumption.

Rapid urbanisation and gentrification

The explosive increase of urban population coupled with movement toward urban cores will continue to bring millions of people from rural areas to cities, creating demand for new and upgraded housing, infrastructure, health care, education and a wide variety of basic products and services.

Domestic Business Growth

Investment in higher education, combined with the region's large population, will provide Asia Pacific with a competitive advantage in the coming years. With a growing pool of qualified laborers, technicians, and R&D professionals, the region's countries should be well-positioned to build on their current strengths and expand into more sophisticated, value-adding industries — providing a solid foundation for future domestic business development.

Below Replacement Acquisition

We target assets which are located in rebounding markets, which have low valuations and can be repositioned and leased-up by under-cutting market rents. These opportunities typically arise as a result of poor management, poor leasing, or physical deficiencies and are issues which are capable of being addressed through recapitalisation.


Strategy targets older buildings in strong locations, properties with operating issues or assets in need of owner-oriented asset management initiatives including capital expenditure, repositioning, lease-up and the implementation of building efficiencies to capture rental and pricing differentials

Core Assets Development

The rapid transformations taking place in Asia Pacific cities, even within its developed markets such as Australia, offers plentiful opportunities to execute a develop core strategy. This strategy focuses on building ground-up assets that appeal to end-users and core investors such as pension, superannuation, and institutional funds.

Opportunistic Debt Financing

Stricter lending practices and increasing regulatory control by government and regulatory bodies in Asia Pacific has altered the marketplace and limited options available to borrowers. It has effectively created an opportunity gap to which Areal Equity is looking to fill the increasing demand by property developers and managers that are unable to obtain the financing required. Strategy has the potential to achieve high coupon returns with the added security of a mortgage or fixed and floating charge.

Committed to providing superior returns in real property and related investments in Asia Pacific

Our Funds

The Areal investment philosophy is to create opportunities that allow for outstanding returns through diverse strategies. We form collaborations with local markets and partnerships with international institutions in order to extract the best investments.

A partnership with our Australian affiliate, Red Packet Partners Pty Ltd, in a suburban development focused fund


Our firm are involved in the following properties and developments

1060 Carnegie
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This 12-storey development is conveniently located next to the popular Carnegie shopping strip, municipal library, and train station. It is also only a 5-minute drive to the popular Chadstone Shopping Centre, Monash University’s Caulfield campus, and the Caulfield Racecourse. This site has a development plan for 173 apartments and an expected Gross Development Value of AUD$106.7 million.
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Shadow Play
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